Trade Talk

Beauty Brands Step Up in the Fight Against Covid-19

Because we’re all in this together.

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As the world reels from the pandemic, thousands of companies have been donating time, money and resources to fight the spread of Covid-19 and to support healthcare workers on the front lines. In the spirit of spreading good news in bad times, here are some of the major cosmetics brands doing their part to fight this thing once and for all.


Professional skincare brand Babor has launched a global solidarity campaign, dubbed #baborunited, asking its partner spas to donate disinfectants and masks to nearby hospitals. The flagship store in Frankfurt, Germany, was the first to donate supplies and many salons and spas worldwide have since followed suit.

“This united effort shows the incredible strength and compassion of our partner businesses, who are themselves facing unparalleled challenges,” said Babor CEO Michael Schumert. “We stand united with our partners and are supporting them whenever we can with strategies and inspiration to get through this crisis.”


Having already mobilised its industrial sites in Pontoise, Strasbourg and Amiens to produce and deliver 5.8 tons of hand sanitiser to French hospitals, Clarins is committed to continuing production for “as long as necessary and always in adequate sanitary and safety conditions“. The first batch of 14,500 units was produced in 400ml bottles for the French health service.

“We would like to thank all those who are contributing to our socially responsible initiative: our production and research and development teams, our suppliers, our carriers and above all, the hospital staff,” said the general management of Clarins Group.


With 36 brands and 88,000 employees worldwide, L’Oreal is working around the clock to produce and distribute hand sanitiser as well as to protect suppliers and food-distribution stakeholders. Its Europe-wide coronavirus solidarity programme includes providing significant quantities of hand sanitiser to French and European authorities; equipping hospitals, care homes and partner pharmacies with hand sanitiser; freezing payments for salons and smaller shops; and donating a million euros to its partner non-profit organisations.

“In this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible,” said chairman and CEO Jean-Paul Agon. “Through these actions, L’Oréal expresses our recognition, our support and our solidarity towards those who are demonstrating extraordinary courage and selflessness in their efforts to combat this pandemic.”


The luxury behemoth that includes Dior, Guerlain and Givenchy started retooling its perfume and cosmetics production units last week in order to manufacture large quantities of hydroalcoholic gel for free distribution to hospitals and healthcare facilities across France. Now it has now secured an order of 10 million surgical masks from a Chinese industrial supplier. LVMH plans to repeat the order for at least four more weeks at a cost of roughly 5 million euros each, and expects the first shipment to be ready for delivery to French health authorities within this week.

"Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus," according to a company statement. "LVMH will continue to honour this commitment for as long as necessary."

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